1. Poetry is a collective and public art because it imperceptibly yet stubbornly pushes the uses and limits of common language: of what can be thought, said, and felt with words.
2. Poetry is a technology of the word and a pedagogy of attention. Its evil twin, advertising, asks us to buy what we don't need, what we can't afford, what isn't good for us to desire. Above all, it tries to persuade us that acquiring and accumulating objects is important, beautiful, pleasurable.
3. Poetry is not irrelevant. It's the opposite: it's sticky. That's why it sticks to our attention and memory.
4. In an era that invented an economy of fragmentation, extraction, and capitalization of attention, poetry has everything to say.
5. Because a poem, if it works, sabotages naturalized associations and automatic patterns of attention. That's why it's not true that you have to concentrate: the poem captures you and shakes you at the same time.
6. Poetry can influence. Let's make influencers recite poetry. Let famous people read poetry aloud. We must redistribute symbolic capital, which is less inaccessible than financial capital. Let's hack attention.
7. Poetry is spectacular. And it can also be a spectacle—and even a celebrity—in itself.
8. Poetry teaches us to read, and not just poetry: anything.
9. Poetry is poems, not poets. Which is the same as saying: we can all be poets if we like words.
10. Poetry is for all audiences: it underestimates no one.
